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The Meaning of Linkedin

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Jul 20 2015
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It seems like everyday I receive LinkedIn request from people that I don’t even know. Don’t they understand the meaning of LinkedIn? I do have to admit, when I first registered for LinkedIn, I was trying to request everyone and their brother to connect with me. I just thought it was about getting to the all mighty 500+ number on my profile. It didn’t really register with me until a friend of mine messaged me and said, “I see that you are connected with the President of XYZ Industries. Can you please call him and let him know I submitted […]

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Marketing Agency Impersonators

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Jul 08 2015
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It doesn’t take much for someone to pop up a website and claim to be a marketing agency. There are no certifications, no government regulations, no degree needed, and definitely not a license required. Be aware of the people who give our industry a bad name by impersonating the professionals that really care about the work they produce and the customer service they provide for their clients. So how can you tell the difference between a credible agency and an impersonator??? 5 Steps: Scrub through their website and look at their featured work. Also pay attention to the content that […]

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How to Present Products To Investors

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Jul 01 2015

Everyday people with great ideas walk into our office with million dollar ideas but don’t know how to make their visions come to life. No, we aren’t Shark Tank, but at Creative Chemist we prepare your brand identity so you can present your product or service to the Shark Tanks of the world. As you can imagine, investors are presented with hundreds of ideas annually. How is your brand different from the next entrepreneur? What’s going to make an investor want to learn more about your product? Does your brand look like it’s ready to have national distribution? If you […]

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The First Impression Of Your Business

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Jun 09 2015
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Forming judgments and first impressions is one of the most natural human tendencies, and there may be no place where that is more obvious than with our feelings toward businesses. It is practically involuntary, like flinching when something is coming toward our eye. We need our speculation reflexes to determine whether or not something is going to be beneficial for us. Most in this world groom themselves daily, and often more so for a first meeting, whether it is professional or personal.  Meeting our child’s teacher, going on a first date, or greeting a new client, we normally give special […]

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