Design is not just what it looks like and feels like. Design is how it works.
One of the most enduring clichés in our culture is “You can’t judge a book by its cover.” A profound reason that it is heard so often is because we are all constantly inclined toward making assumptions and judgments. […]
Forming judgments and first impressions is one of the most natural human tendencies, and there may be no place where that is more obvious than with our feelings toward businesses. It is practically involuntary, like flinching when something is coming toward our eye. We need our speculation reflexes to determine whether or not something is going to be beneficial for us. Most in this world groom themselves daily, and often more so for a first meeting, whether it is professional or personal. Meeting our child’s teacher, going on a first date, or greeting a new client, we normally give special […]
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.